This hamfisted ‘sport’ will never be accepted by mainstream fans as long as dudes like this douchebag Dana White are its spokesman. These guys fight in cages like animals, for fuck’s sake. For MMA to move into prime-time and grow its brand, conventional sports fans need to be placated. Like it or not.
Dana White may have invented the fucking sport for all we know, but he really needs to chill the fuck out. We, as MMA newbies, need to see someone even-handed like a David Stern or Paul Tagliabue type telling us why we should be paying to watch these beasts rip each other apart, not some punch-drunk moron bullying his way onto the national scene.
Even the lowest level marketing intern knows that the burgeoning ‘sport’ has already attracted its hard-core fan base. To make the jump to the next level, the casual fan…the message needs to be pared back and delivered in a reasonable, intelligent way. NOT shoved down throats by some piece-of-trash most reasonable people would cross the street to avoid.
MMA will wither and die on the vine with Dana ‘The Dickweed’ White in charge.
